What's in a name?

by David Robert

When I started offering photography services to the real estate industry, I thought that I was pretty clever by separating my general photography with my real estate photography under two different brands;  DRP for the general stuff, and ARE (Architectural and Real Estate) for real estate.  But as I picked up more clients, mostly by word of mouth/referrals, everyone just knew me as David Robert, not as David Robert from AREPHOTOGRAPHY.  So while I thought having ARE  was nifty, the name got lost, but mine didn't.  So, here we are today, coming full circle in a way.  DRP : David Robert Photography will be the one and only name I use for my business.  After all, what's in a name?  Everything.